Jewish Media Fraud of the Day - Mention Jewish Copywriting Clowns as if They Matter

I see the kind of media fraud shown in the image below multiple times each day, so I thought I'd give everyone a brief tutorial on how the scam works.

The scam is really too obvious, but you're not likely to spot it unless you're looking for it. You also need to be aware of the countless clowns who are constantly being promoted by the media despite having no real track record or else a lousy track record. 

Remember, always ask why a person is being interviewed or mentioned by the media. And don't assume the person is relevant just because the media says so. You need definitive proof. 

Check and see if the "expert" has a good track record.