Trump: A Lesson in Cheeseball Branding

First he got involved with casinos.  He just happened to pick the wrong spot (Atlantic City). Of course, everyone knows in real estate, the most important thing is "location, location, location."   Yet, Trump claims to be a real estate expert. 

Next, he got involved with the Miss Universe Organization, owned also by NBC. As a result, Trump makes certain to create drama with the Miss Universe, Miss USA, and Miss Teen USA events as much as he can. 

Next, it was the Apprentice. 

And now it's wrestling.